We have 20 years of experience in simplifying sales processes through advanced quotation solutions.

Background

Café Bar is a nationwide provider of business solutions for coffee, with 230 employees, 18 districts and 23 offices. The company offers both coffee and water machines and service contracts to customers such as Circle K, Shell, ICA and players in the IT industry. Fredrik Nyberg, national sales manager, has been part of Café Bar for four years and leads sales at both regional and national level.

Café Bar was in a phase of transformation where digital solutions would be better integrated into the business to create a more efficient and scalable sales process.

Challenge

Prior to the implementation of vloxq, Café Bar used an app-based system, “Kafferepet”, which functioned as a digital product catalog. However, the system was limited and could not handle more advanced contracts or complex pricing models.

Key challenges included:

• Difficulties in adapting quotes for complex trades.

• Inadequate use of the Lime CRM system as integration to Kafferepet did not exist, which led to the lack of important business data.

• Manual and time-consuming processes for creating and managing quotations.

• Lack of transparency and traceability in business processes.

Fredrik Nyberg describes the situation: “We needed a system that was not only flexible but that could also drive the use of CRM and give us better control over our business.”

Implementation

To ensure that vloxq would meet Café Bar's needs and requirements, both key people from Café Bar's team and vloxq's experts were involved in the implementation process. The solution was adapted to the company's way of working, with particular focus on integrating with the Lime CRM system and creating flexible calculation possibilities.

The process began with a feasibility study in which the main business needs were identified. A district manager, a sales representative and an IT consultant from Café Bar were then directly involved in testing the tool both in a development environment and in sharp situations. During this phase there was a tight dialogue between the teams to resolve any issues and ensure the smooth running of the system for users.

Fredrik Nyberg explains: “We received good support throughout the implementation, and it was relatively quick to get the system working in a sharp environment. The team at vloxq showed a great understanding of our business and our needs.”

Solution

By implementing vloxq, Café Bar has gained a fully integrated CPQ solution that handles everything from product configuration to pricing and quote generation. The new solution offers:

• Flexible pricing models that give sellers greater freedom within established frameworks.

• Seamless integration with Lime, ensuring all business data is accurate and up to date.

• More efficient management of complex contracts, especially for large clients and government agencies.

“With vloxq, we can set frames and allow sellers to be creative within them. It has made them much better businessmen,” says Nyberg.

Results and business benefits

Since its implementation, Café Bar has experienced several tangible improvements:

1. Increasing the use of CRM:

CRM usage has increased by 75%, providing better insights into the pipeline and business value.

2. More efficient quotation work:

For complex quotations, the time required has been reduced by 30 minutes per quote.

3. Improved business sense:

Sellers have become more aware of margins and profitability, which has led to more profitable deals.

4. Traceability and Forecasting:

District managers and management can now follow business data in a single system, enabling better planning and forecasting.

Nyberg summarizes: “The implementation of vloxq CPQ has gone well, but honestly, the sellers do not notice that they are leaving the CRM. CRM usage has grown exponentially since we implemented vloxq CPQ.”

Conclusion

“vloxq is a great tool for companies with complex business models. The tool has helped us take control of our business processes and become more business-like. We warmly recommend it to others who are looking for a flexible and integrated solution,” concludes Nyberg.

Café Bar's journey with vloxq shows how a modern CPQ solution can transform business processes and create real business value. With improved integration, data insights and flexibility, Café Bar has not only streamlined its sales process but also strengthened its position in the market.

After the implementation, I asked Fredrik how everything had gone. – 'Well, Wilma, to be completely honest, the sales reps don’t even notice that they’re leaving the CRM. Since introducing Vloxq, CRM usage has absolutely skyrocketed!- Wilma Eriksson