From Complexity to Control – How Café Bar Transformed their Sales Process with CPQ
In this article, we explore how Café Bar moved from manual, time-consuming sales processes to a modern, fully integrated solution with vloxq CPQ.
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From Complexity to Control – How Café Bar Transformed Their Sales Process with CPQ
Selling a cup of coffee might seem simple. But when you scale up to a nationwide coffee supplier with 230 employees, 18 districts, and a diverse customer base, the sales process quickly becomes a complex challenge. That was exactly the situation Café Bar faced—an organization with a strong product but struggling to manage critical business processes efficiently and at scale.
Read the full case study here!
"We needed a system that was not only flexible but could also drive CRM adoption and give us better control over our business."- Fredrik Nyberg, National Sales Manager, Café Bar
The Challenge: A Sales Process That Wasn’t Scalable
Café Bar encountered a challenge familiar to many companies with complex sales:
Their existing system for quoting and pricing lacked the flexibility needed to handle their growing business. They used an internal app-based system—"Kafferepet"—that functioned as a digital product catalog, but it couldn't support complex deals, advanced pricing structures, or contract management.
Three key problems stood out:
1. Lack of Flexibility and Structure in Quoting
Creating and adjusting quotes for large customers was difficult and time-consuming. Sales reps struggled to tailor offers without a streamlined process.
2. Dispersed Data and Lack of Integration
Their CRM system, Lime, was underutilized because it wasn’t integrated with Kafferepet. This resulted in lost business data and inefficient workflows.
3. Manual Processes and Limited Visibility
The quoting process was full of manual steps, making it hard to maintain control over deals. Management lacked transparency into the sales pipeline and profit margins.
These were not minor issues—they directly impacted Café Bar’s ability to scale sales efficiently and make data-driven decisions.
The Solution: A CPQ That Drives Business Forward
To address these challenges, Café Bar implemented vloxq CPQ, a solution designed to give sales reps more control, efficiency, and structure, while integrating seamlessly with Lime CRM.
Key Takeaways from the Implementation:
✅ Flexible Pricing Models
Sales reps now have freedom to adjust deals within predefined parameters, improving both efficiency and profitability.
✅ Seamless CRM Integration
All business data is now centralized within Lime, ensuring full visibility and eliminating data silos.
✅ More Efficient Processes & Reduced Admin Work
The time required to create complex quotes has decreased by 30 minutes per quote—a major productivity boost.
✅ Better Tracking & Forecasting
Management now has full insight into sales data, making forecasting and decision-making more precise.
The Results: A Sales Organization That Owns Its Deals
When we asked Fredrik Nyberg about the impact of vloxq CPQ, his response was clear:
"To be honest, our sales reps don’t even notice when they leave the CRM anymore. Since implementing vloxq, CRM adoption has skyrocketed!"
And that’s exactly how a CPQ solution should work—it shouldn’t feel like an extra step in the process, but rather an enhancement that integrates seamlessly into daily operations.
Tangible Business Benefits:
📈 75% increase in CRM adoption – better pipeline insights and business value
⏳ 30 minutes saved per quote – more efficient workflows and faster deal closures
💰 Improved profitability – sales reps now have better control over margins and pricing strategy
Key Takeaways: What Can Other Companies Learn from Café Bar?
Café Bar’s transformation demonstrates the huge impact the right tools can have on a sales organization. Having a CPQ solution that integrates seamlessly with CRM, automates quoting, and provides flexibility in pricing is no longer a "nice-to-have"—it’s a business-critical necessity for companies with complex sales models.
If your company is struggling with slow sales processes, scattered business data, or inefficient pricing strategies, it’s time to ask:
🔹 Do we have the right system in place to scale our sales?
🔹 Are we using our CRM effectively, or is it just a passive database?
🔹 Do our sales reps have the flexibility to be creative—without losing control of the business?
For Café Bar, the answer was vloxq CPQ. What’s yours?
