We have 20 years of experience in simplifying sales processes through advanced quotation solutions.

Background

Retriever is a leading player in media monitoring and media analysis in the Nordics. With operations in Sweden, Norway, Denmark, and Finland, the company has grown organically for nearly two decades. They are now undergoing a merger with Infomedia and have a clear focus on continued growth and increased profitability.

Alexander Mason, CRO and CPO at Retriever, is responsible for both revenue generation and product development. When he stepped into his role, he faced a significant challenge: the sales organization operated with four different price lists—one for each country—and each salesperson customized offers as they saw fit. The CRM system functioned more as an email address registry than a strategic tool.

To scale up and ensure profitability, Retriever needed a digital backbone—a unified and structured solution for their products and pricing.

"Salespeople were selling whatever they wanted, and support often didn’t know exactly what had been sold. New customers struggled with onboarding because we couldn’t recreate exactly what they had purchased. We needed a solution to bring order and structure."

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The Challenge

Before implementing vloxq, Retriever struggled with:

• Four separate price lists, making it difficult to compare and adjust offers.
• Lack of consistency in the sales process, as each salesperson managed deals their own way.
• Challenges with onboarding new customers, due to the lack of documentation on what had actually been sold.
• IT and technical difficulties related to custom-built solutions developed over time.
• The need to maintain flexibility to support the varying needs of each country in their new combined offering.
• Lack of integration between their previous CRM system and the InOrder order management system, which handled price calculations and customer data. This made it difficult to ensure accurate pricing and offers across different markets.

To enable more efficient sales processes, improve the customer experience, and strengthen profitability, Retriever needed a CPQ solution that could integrate with their new CRM system and provide full control over product and pricing structures.

The Solution

Vloxq CPQ approached Retriever at just the right time. Mason already had experience with CPQ from his previous role at a U.S.-based company and understood the value of implementing a configurable pricing and quoting solution. After a thorough evaluation, Retriever chose to implement Vloxq CPQ alongside HubSpot as their CRM system.

"We wanted a flexible and user-friendly solution, and Vloxq CPQ stood out. They were responsive, humble, and focused on solving our business challenges—not just selling a product. The combination of the right solution and the right people made the decision easy."

The process from initial contact to decision took six months. The entire organization needed to be involved—from marketing and sales to finance and support.

Implementation

Retriever opted for a "minimal viable product" strategy, meaning they went live quickly with a basic version of vloxq and then adapted the solution as needed. The implementation went smoothly, despite being a significant shift for the sales team.

"We didn’t do this to make the salespeople happy—we did it to become more profitable, more efficient, and to have more satisfied customers. We have achieved all three goals."

The vloxq team played a key role in the process, acting more as a partner than just a vendor.

"vloxq is not just a vendor—I see them as a partner. They are committed to our business, not just their own solution, and it shows. They are a great sounding board for us when we face various challenges, from optimizing our pricing strategy to integrating all the necessary systems to minimize maintenance."

The Results

After implementing vloxq, Retriever has seen clear improvements:

• More efficient sales processes – Salespeople now have a unified price list, eliminating the need for manual adjustments.
• Reduced IT issues – With a standardized pricing structure, they can test and verify offers before selling.
• Improved customer onboarding – Customers receive exactly what was sold, reducing uncertainty and misunderstandings.
• Increased control and profitability – Discount structures are now clearly defined, minimizing unnecessary price adjustments.
• Deeper insights – All product data is entered via Vloxq, giving finance, marketing, and support full visibility.

Measurable Impact

• Profitability has increased by 400% since implementation.
• NPS score has improved by 10 points.

Conclusion

For Retriever, vloxq has been a crucial factor in streamlining sales processes, improving customer experience, and boosting profitability.

"Without a CPQ, we wouldn’t have succeeded. vloxq CPQ has been a key player in our transformation."

Alexander Mason gives vloxq 9 out of 10 and gladly recommends the solution to other companies looking to scale their business.
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Together with Retriever, we have grown tremendously. When Alexander set the goal of launching an "MVP" that was "just as bad as what we have now," the idea was to create something new without getting stuck in perfection from the start. We agreed on a few key improvements and concrete benefits for different roles – an approach we now recommend to all our customers!

Implementing new systems and changing ways of working is challenging. That’s why we always strive to make it as simple as possible. Now, a few years later, the results are fantastic. The best recognition we can get is that Infomedia chooses us – but even more rewarding is that we serve as a close sounding board for everything from system selection to efficiency improvements and price book optimizations. A truly great partnership!
- Wilma Eriksson, Co-founder & CEO