We have 20 years of experience in simplifying sales processes through advanced quotation solutions.

Background

KH-Maskin, one of Sweden's largest players in the construction machinery industry, is the general agent for four brands and has a strong focus on high-quality service. With 70 employees and nine machine sales representatives, they manage a complex product portfolio. Former Sales Manager and now Brand Manager, Björn Elander, shares their journey of implementing vloxq CPQ as the heart of their sales process.

Challenge

KH-Maskin's previous sales process was inefficient. Quotes were created using Excel spreadsheets and Word templates, requiring manual text input, which led to spelling errors and an unprofessional, inconsistent appearance. The process lacked integration with their CRM system, Upsales, making it difficult to log and track data. While the Excel-based system functioned, it introduced many uncertainties that affected efficiency and quality.

Björn describes:

“We had major issues integrating everything into Upsales CRM, and small errors made our quotes look unprofessional. It simply wasn’t sustainable in the long run."

Implementation

When KH machine came into contact with vloxq, it quickly became clear that vloxq could meet the needs. Under the leadership of Björn Elander, who was then Head of Sales, a customised module was developed that was adapted to handle the company's complex product portfolio and sales processes.

vloxq's team showed a great understanding of KH-maskin´s challenges and worked closely with them to ensure the solution was seamlessly integrated into the business. Björn highlights the close collaboration and solution-oriented approach:

“All our needs and requests were fully accommodated. Vloxq truly listened and made it easy for us to implement the solution."

The ongoing support from vloxq, with quick assistance and flexibility to adapt to changes, was also key to their success.

Björn shares:
"We’ve always had outstanding support. Any adjustments we needed were handled smoothly and without any issues."

Solution

By using vloxq’s platform, KH-Maskin was able to:

• Reduce quote creation time from 15–20 minutes per quote to just 5–6 minutes
• Ensure all information was correctly logged in Upsales CRM
• Generate accurate configuration documents for both customers and back-office teams
• Eliminate the need to manually update and distribute Excel templates, saving time and reducing the risk of incorrect pricing
• Provide a platform for all KH resellers, giving them access to a quoting system that allows them to generate offers using their own templates while ensuring they sell machines with the correct accessories and pricing

Results

Since the implementation of vloxq, KH-Maskin has seen significant improvements:

• Efficiency: Quote creation time has decreased from 15–20 minutes per quote to just 5–6 minutes, meaning it now takes only a quarter of the time
• CRM usage in Upsales: CRM adoption has increased by up to 70%, providing better visibility, follow-ups, and a more structured sales process
• Professional impression: The company no longer sends out unprofessional-looking quotes, strengthening their brand and building greater customer trust. It has also contributed to a more consistent and professional communication flow throughout the sales process

Björn reflects:

“We are working the right way now. Correct pricing, accurate documentation, and everything is logged in CRM. It’s a whole new level of professionalism."

Business Value

vloxq has become business-critical for KH-Maskin. The platform is not just a quoting tool—it is the core of the entire sales process. It ensures that the company operates efficiently, reduces errors, and creates value for sales teams, back-office staff, and resellers alike.

Björn concludes:

“vloxq CPQ is directly business-critical for us, it is the heart of our entire sales operation.”

Conclusion

For KH-Maskin, vloxq has been instrumental in transforming their sales process and meeting market demands for speed and quality. By delivering a customized solution that simplified and streamlined their workflows, vloxq has helped KH-Maskin strengthen its market position and achieve its goals.

KH-Maskin's use of Vloxq CPQ is further proof of how we increase CRM adoption and, in turn, maximize the return on investment. Here, we see a clear improvement in sales efficiency not only for KH’s own sales team but also for KH as a whole, with a unified system, a professional impression, and full support for their resellers.
- Wilma Eriksson